June 21, 2011
My wife told me recently, “You know, I read all of your blogs; and you have a very strong anti-Apple sentiment, don’t you?” Of course, I responded innocently, “Why, whatever do you mean?”
The truth is, I do not hate Apple. I actually am fond of the company. I believe that they make solid products. They are not invincible orindestructible or virus-free like so many seem to think they are, but Apple does make good products. They always have. In my constant dealings with the technology and the public, I have found that the common perspective of Mac owners is something like this: “My Mac pwnz your PC and you are pathetic for owning one. Do us all a favor; take your PC, go crawl into a hole, and die.” I have a hard time with that, but I am willing to admit that Apple makes good products. I just do not believe they are the only onesthat do. I whole-heartedly believe that you can find the exact same quality in a PC for significantly less money.
All that having been said, Apple computers are good for several things–even better than PCs in some areas. One example of such a thing would be video editing. If you are a hardcore video editor, you should sink the extra money into an Apple computer. Their products are intentionally designed to cater to media professionals.
Today, Apple unleashed an enormous change to their #1 video editing software–Final Cut Pro. The latest version, Final Cut Pro X has been completely revamped from the ground-up. Sporting 64-bit architecture and significantly faster speeds, FCPX has now replaced the hitherto most recent version, Final Cut Pro 7 and its junior, Final Cut Express.
The best part? The price. Final Cut Pro 7 retailed for $999. Final Cut Pro X now sells for $299.
I believe this is an awesome move on Apple’s part. Kudos to them for dropping the outrageously high price down to a much more reasonable level. I do not say this often, but Microsoft could learn a little something from Apple in this case. If any of you, like myself, have had to grimace as you shoveled out $500+ for Microsoft Office, you know what I mean.
Thus concludes my first 100% pro-Apple post. Now I’m going to go listen to some music on my Zune and play on my Android phone.
Store Manager and Lead Technician